Which category has room for a new premium brand?
Each category gets a 0 to 100 score from five signals, ranked against the other categories. Higher means the data currently points to more demand growth and more room to enter. Signal This is a screening tool, not a forecast. Use it to pick two or three categories to investigate properly.
Which category should you launch, and what will it take?
Every category scored on two things: how good the market looks (from Where to play) and how easy it is for a first-time founder to launch. Then, for any category, the weeks to launch, the cash you need, the manufacturers who can make it for you, the rules that apply and the maths per pack. Vetted fees and manufacturers are hand-checked and linked. Live data prices come from the shelf. Estimate anything calculated is labelled, with the assumption shown.
What the published numbers say
Vetted Hand-checked figures from company filings and research firms. Every number links to its source. Updated when new filings land, not hourly.
What people are searching for
Live data Google Trends, India, weekly. Growth compares the last 12 weeks with the same 12 weeks a year ago, which strips out festive-season effects. All categories are scaled against one anchor term, so levels are comparable.
Who owns the quick commerce shelf
Live data Top search results on Blinkit, Zepto and Amazon for each category, from the cities you track. Shelf position is the closest public proxy for sales velocity on these apps.
Everything public about one brand
Search any brand seen on the shelf or on your watch list. Revenue comes from filings Vetted. Shelf, stock and search data are Live data. Sales figures are Estimates built from public stock and badge data. No platform publishes real sales.
What competitors are doing on their own websites
Live data Read from each brand's public product feed every hour. Shows range size, pricing, discount pressure and new launches.
Funding, launches and financials
Live data Google News India and startup media, filtered to snacking. Headlines are sorted into types automatically, so check the article before quoting a number.